Masterpass.com Marketing Website
Masterpass.com is a Mastercard marketing website for Mastercard’s digital wallet product, Masterpass. As part of an effort to move the marketing website to a new content management system, we decided to redesign the Masterpass.com website. As a starting point for our user experience effort, we evaluated the current state of Masterpass.com:
We created a sitemap:
We used indirect observation utilizing the existing website analytic data to identify areas that could be improved. We then started creating sketches and wireframes of the new proposed design:
We tested and iterated the design resulting in a final visual design system to support the new Masterpass.com:
We iterated the prototype based on the feedback from the usability testing and then I handed the high-fidelity prototype code over to the development team to build the new Masterpass.com.